Big Shock s.r.o.

Company history

2023

Milestone, news and the return of legendary flavors. That's what 2023 was all about!

The year 2023 was an important anniversary for us: We celebrated 20 years on the market. Thanks to our passion and dedication to quality drinks, we have created a firm place in the hearts of our customers.

Return of limited editions: We were proud to bring back two of our most popular limited flavors, Apple and Galaxy.

New Summer flavors – Sugar-free Cocktails: Summer 2023 was about even greater taste experiences. We introduced new, refined summer flavors Cuba Libre and Sex on the Beach!

Autumn adventure with the Hunger Games movie limited edition: We managed to master fall season thanks to the cooperation with the phenomenal Hunger Games movie. Our juicy dragon fruit-tasted drink was a hit with not only current fans but also new customers!

2022

New Big Shock! Coffee flavor and Summer & Gaming limited editions

New Big Shock! Coffee Hazelnut flavor

Summer and Party limited editions, for the first time with the drink flavor of Bellini and Mojito Strawberry.

Gaming limited edition developed in cooperation with game title Call of Duty: Modern Warfare II.

2021

The rebranding of the company name to Big Shock s.r.o. and the distribution of the new Big Shock! Coffee brand

We are changing the company’s name from the long used Al-Namura, spol. s r.o. to Big Shock s.r.o.

We are launching a new product range of top quality ice coffees called Big Shock! Coffee in three flavours: Espresso Milk, Irish Coffee and Vanilla Latte.

Gaming limited edition, with neuravena boost and special cooling effect.

2020

The New Big Shock! 4-pack packaging and other Big Shock! limited edition flavours

Big Shock! has added new packaging with 4× 330ml cans and has also launched new summer limited flavours from the Music edition, namely: Big Shock! Play with Pear and Big Shock! Repeat with Mint, Orange ft. Mango.

We now distribute the Spezi brand of cola beverages. We are also expanding our portfolio of Mr.Brown ice coffees.

2019

New limited editions for Gaming and cooperation with Europe 2

New limited edition Big Shock! flavours have been developed in cooperation with Radio Europe 2. This involves the flavours of coffee and pomegranate and the combination of pineapple and coconut. In autumn, we got Big Shock! into the popular Shadowgun Legends online game as part of our cooperation with Madfinger Games and limited edition cans were also created on that occasion.

2018

We are launching 330ml Big Shock! cans and new flavours

Big Shock! presents 2 new limited edition flavours under the Big Shock! by Blakkwood brand as part of our cooperation with the record company of the same name. You can try the summer limited flavours in combinations of strawberry & mango and the popular Gold flavoured with black tea.

Smaller practical 330ml packaging in the most popular Original and Gold flavours have been added to the permanent portfolio.

2017

New Big Shock! flavour

Big Shock! added to its portfolio two new fruit flavors. Sparkling Big Shock! Blueberry-Raspberry and Lemon-Grapefruit has been developed in cooperation with our fans. Both flavors have become very popular and successful.

2016

New Big Shock! flavour

Big Shock! launched 2 limited editions. Summer Banana Kiwi and winter Plum & Cinnamon.

MR.BROWN expanded PET portfolio about a new flawour French Vanilla.

2015

New Big Shock! flavour

We expand the Big Shock! brand with the new Watermelon and Cherry flavour.

2014

Yellow Cola and new Big Shock! flavour

We arrive on the market with the new Yellow Cola drink with a yellow colour and unconventional flavour.

We expand the Big Shock! brand with the new limited edition Apple flavour, Sporty with a high magnesium content and lemon and grapefruit flavour and Tea energy with the flavour of iced tea.

2013

Grünhof fruit syrups

We expand the company’s portfolio with the excellent Grünhof Swiss syrups. We introduce the new Mr. Brown Caffé latte iced coffee flavour to the market. We modernise and expand our HQ in Kralupy n/Vltavou.

2011

Significant company growth

Excellent business results mean we reinforce our logistics centre, set up a logistics department and transition to transportation outsourcing.

2010

Mr. Brown in PET plastic bottles

Mr.Brown arrives on the market in closable PET plastic bottles. We create a specialised brand marketing department which is to deal solely in communicating our brands.

2009

Energy bar Big Shock!

We introduce a new energy confectionery to the market – Big Shock! bar

2008

Takeover of Pringles and Bornier distribution

We take over distribution of the popular world-renowned Pringles chips, and traditional French Bornier Dijon mustard. We boost our AM team, and our new promo team rolls out its operations.

2007

Exclusive representation of the Bavaria brand

We acquire the rights to exclusive representation of the Dutch Bavaria brewery for the Czech Republic. We begin distributing its non-alcoholic range of Bavaria beers.

2004

From smaller customers to wholesale and chains

Together with a change in business model, we move to a new headquarters in Kralupy n/Vltavou, which then becomes Al-Namura’s base.

2003

Production and distribution Big Shock! begins

Milestone in company history – we take over production and distribution of the Big Shock! energy drink.

2001
•••
1997

Ahmad Tea and Mr. Brown ranges grow

We import the additional Mr. Brown flavours, Noir, Cappuccino and Vanilla. The Ahmad Tea range already comes to 70 different packs. We construct warehouse space in Kralupy n/Vltavou.

1996

Al-Namura, spol. s r. o. founded

We transform to become Al-Namura, spol. s r. o. and expand our Mr. Brown range to include the Blue Mountain flavour.

1995

Distribution of Mr. Brown iced coffee

We import the first cans of Mr. Brown iced coffee into the Czech market.

1994

Distribution of Steeves syrups

We acquire exclusive representation of Canadian company Panex in the Czech Republic.

1992

Company founded, Ahmad Tea is our first brand

The company Al-Namura for trading (original name) is born and we import the first Ahmad Tea onto the Czech market.